As part of my goals for 2015, I made a promise to myself to read more. And to kick that off, I started with a book on a topic I am continuously fascinated by: pop-up stores.
The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age was my choice for this month, and has been a winning read so far.
If you’re not familiar with pop-up stores, the summarized version goes something like this: they are temporary physical retail locations.
What’s the point of setting up an entire retail store (or restaurant, or hotel, or just about any other industry with capabilities to open a physical presence) you may ask? There are so many. And this newly released book by Melissa Gonzalez goes into detail why they are such a great idea and how you can make it a successful experience for your business.
While I am nowhere near the opening of a pop-up shop myself, I think the topic of pop-ups as a new channel for reaching consumers is an exciting one! They give you the opportunity to create unique experiences for your customers, give them personalized attention, educate them in a fun, hands-on way and so many other things.
I’m currently about halfway through Gonzalez’s book, and have been enthralled with every chapter.
As an expert in the field with lots of experience of her own, she provides great insight into the reasonings and workings of pop-up stores, and the examples she shares along the way are all very recent and provide applicable examples of what other companies have successfully executed.
Interested in reading this book with me? You can find it on Amazon by clicking here.